The Workout Club
Photography, Brand Strategy, Graphic Design, Videography, Advertising, Digital Signage
The Problem
Despite being one of New Hampshire’s most well-known health clubs, The Workout Club’s digital presence didn’t reflect their facilities or reputation. Their Instagram had fewer than 300 followers, almost no content, and showcased none of their amenities. Their visuals were outdated, and inconsistent and did not reflect the true luxury of the club.
They needed structured, high-quality creative support to bring their brand in line with the premium experience they deliver across their Salem, Londonderry, and Manchester locations.
Our Solution
We rebuilt their entire visual identity and content pipeline.
We produced ongoing photography and video sessions, redesigned their ads, created merch graphics, supplied digital signage content, and took over social media with a structured posting system.
A major focus was showing what makes them special: the amenities, new equipment, renovated areas, and most importantly, their members. By featuring real members and real moments, we helped deepen community engagement and strengthen their online presence.
This consistent, high-quality visual system led to massive growth: Instagram jumped from 300 to over 4,000 followers, they now regularly receive 500,000+ monthly views on their social platforms, and they’ve reached the highest sales numbers in their history.
The Results
1,233%
increase in Instagram followers
500k+
Monthly Instagram Views