Making two froyo shops impossible to miss

Both shops had the same issue. Plain glass with a couple of small stickers on it. You could walk by every day on your way to work and never know there was a froyo shop right there, with açaí bowls, crepes and milkshakes inside.

So we turned the windows into the ad. Big photos of the food, the BYY logo, and the menu in letters you can read from across the street. Pink, purple and green, the same colors as the shops.

We printed everything here in Salem, laminated it, loaded up and drove it down to New Jersey ourselves. Six panes in Cresskill, on the street side and the side by the patio, and two 9 foot panes in Tenafly. Both stores in one trip.

They paid for it once. Those windows will be working for them every single day for years.