Selling to everyone stopped at the light

The problem was what those drivers saw. A phone store sign and some glass. Most people had no idea the same shop does remote starters, car audio, window tint and dashcam installs, which is exactly what someone sitting in their car should be thinking about.

So we gave each of the four windows facing the intersection one job. One service per window, big white and red letters on black, short enough to read before the light turns green.

We also printed them a banner to go with it, so the shop gets noticed from farther down the road too.

Now every red light is a free ad.